The UK’s largest golf retailer, 美国高尔夫球, has appointed globally-recognised PR and social media agency Smoking Gun to handle both its corporate and consumer comms.
Smoking Gun will now deliver two separate 媒体关系 briefs for the retail giant whose vision is to become the ultimate one-stop destination for everything a golfer requires.
Leveraging the teams’ 媒体关系 专业知识, Smoking Gun will drive mass brand awareness for its retail offering which includes 美国高尔夫球’s exclusive custom fit service, brand partnerships and newly launched personalisation service.
同时, corporate outreach will be focussed on enhancing brand reputation and credibility through a campaign of thought leadership, communicating business updates and raising the profile of the board.
Smoking Gun aced two competitive pitches for the B2B and B2C accounts, demonstrating the team’s 专业知识 and intelligent approach to both Corporate and Consumer PR.
斯科特•泰勒, 美国高尔夫球 Executive Board Member for Marketing, said: “From the very first meeting it was clear that there was natural chemistry and a genuine synergy between our organisations.
“During the consumer pitch process, Smoking Gun showed a thorough understanding of our business and our ambitions for the brand which led to an invite to pitch for the corporate brief as well.
“The team's creative ideas and category insight were rooted in delivering real business impact - helping us to shift the dial as a business faster and more effectively.”
Caroline Aspinall, Smoking Gun’s commercial director and head of B2B, added: “This win is the latest example of Smoking Gun’s ongoing journey of expansion and achievement.
“To win both competitive pitches is a huge testament to the quality of both our B2B and B2C offering and testament also to the 美国高尔夫球 team who could see the value of an aligned strategy.
“Working with brands that are shaking up their categories is our passion. 美国高尔夫球 has big ambitions for 2024 and beyond with industry leading initiatives to unveil.
“Smoking Gun is famous for delivering impactful campaigns that deliver tangible business results. Together we are tee-d up for the future success of the brand and the business.”
美国高尔夫球 boasts 85 stores across the UK and ROI, employing hundreds of staff focussed on driving participation in the sport.
The golf specialist joins Smoking Gun’s portfolio of brand giants that includes Philips, Alton Towers and Interflora as well as a growing roster of B2B clients in property, 建设, 科技和旅游.
